When I started conceptualizing CLO on the back of a brown notebook, I wanted to design a wellness companion that could be accessible to anyone (rich or poor), anywhere (at home or on the move), for any day (good or bad). Having spent my entire career in the healthcare industry, I just didn’t see the light at the end of the tunnel. Even if we miraculously solve for the laundry list of archaic issues in the system – there is often a large forgotten population priced out of the solution (gig workers, contractors, service industry individuals – with an increased burden on new mothers).

I was able to travel the world for a good 10 years (my parents epitomize selflessness), listening to stories from strangers and drawing venn diagrams on the problem at hand. Single mothers battling basic grocery bills, hostesses taking care of their parents bills with tips, a young woman trying to delicately balance expectations & her own north star.

Spirit airlines, tight space tighter wallets – on a flight to Cincinnati I sat down to sketch out what a wellness side kick might look like – a flood of inspirations from the past came rumbling in. Lizzie McGuire’s little avatar, Violet Baudelaire, Miss Honey, Edna Mode, Elena Gilbert, etc. So many remarkable characters who would set the benchmark – finished with a leather jacket drawn from Cindy Crawford’s signature black leather biker jacket.